Date 23rd October 2007
Time 9.30-4.00
Venue Solaris Centre, Blackpool

This course gives an introduction to the skills needed to make more money from your business by using effective marketing. It aims to provide delegates who have no previous knowledge with a good understanding of the basics of growing a business using marketing.

By the end of the course, delegates will be able to:
• Develop key messages and Unique selling points
• Set objectives and targets
• Understand the variety of elements within the marketing mix
• Have a clearer idea of their brand values and identity
• Measure return on investment from marketing campaigns

Pre-requisites
We recommend that all those who attend are able to:
• Understand the need for marketing in their business

Content

Morning

Session One – Planning & Measuring
• Setting Objectives
• Who are you talking to
• Measuring Results

Session Two – Your Marketing Messages
• How to identify the benefits
• What’s in it for the Customer
• What are your key messages & USPs

Afternoon

Session Three – The Marketing Mix
• Integrated Marketing
• The Marketing Mix
• Branding & Corporate ID Afternoon: Session Four – The Promotional Mix
• The promotional mix
• Cost-effective marketing methods
• What works versus what doesn’t
• Summary of the day

Session Four – The Promotional Mix
• The promotional mix
• Cost-effective marketing methods
• What works versus what doesn’t
• Summary of the day