Date 6th November 2007
Time 9.30-4.00
Venue: Solaris Centre, Blackpool

This course will provide you with the skills to write your own PR, the knowledge of what to do next and will discuss the basics and importance of web-based marketing.

Course Content

Morning

Session One

• Introductions
• What is PR? Why is it important?
• Recognising PR opportunities
• Looking at what a journalist wants
• Developing PR angles

Session Two

• The basics of writing press releases
• Importance of the target audience
• Writing your first paragraphs
• Drafting your own press release

Afternoon

Session Three

• Looking at websites
• Analysing website content
• Techniques for writing online text
• Moving your website first

Session Four

• What is internet promotion and how to access it
• Promoting your website
• Managing your online reputation
• Discussing ppc, banner adverts and online newsletters